AarhusKarlshamn with “Product Differentiation Excellence Award” for DELIAIR™ NH

The 2010 Frost & Sullivan European “Product Differentiation Excellence Award” in Confectionary Ingredients is presented to AarhusKarlshamn. “Consumer demands have compelled confectionery manufacturers to produce food which is not only tasty, but also healthy,” states Frost & Sullivan Research Analyst Dr. Kaushik Shankar. AarhusKarlshamn’s DELIAIR™ NH, focuses on avoiding the use of hydrogenated and trans-fats as constituents. DELIAIR™ NH also offers a range of added advantages including longer shelf life due to the unique technology incorporated in the manufacture of the ingredient and reduction in the total fat content of the confectionery product in which it is used.” Confectionery fillings are generally very dense, lipid rich ingredients which can satisfy the consumer’s sensory requirements. AarhusKarlshamn has worked with the basic structure of lipid molecules to devise a technology for making fillings with vegetable fats without compromising on shelf life or taste. “By sidestepping the requirement of water to increase the volume of filling fats, the minimum shelf life of such ingredients has been extended beyond six months,” explains Dr. Shankar. “Again, migration of water in these ingredients is an issue which affects the final stability of products. Both these issues have successfully been addressed by AarhusKarlshamn with its unique patented technology.” DELIAIR™ NH is capable of being customised at multiple levels. It can be combined with multiple flavours and ingredients to give the exact taste and mouth feel profile that the customer requires. Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.