Godrej Hershey to launch Indianised bars by November

Consumers wanting to grab a bite of brands from Hershey's portfolio will have to wait a bit longer in India. This is because Godrej Hershey's, a JV formed in 2007, between the Hershey Company (USA) and Godrej Group, is now planning to launch an Indianised version of Hershey's bar and not an imported one from the company's global basket. "The consumer’s taste buds differ from US to Europe to Asia and we are looking to launch an Indianised product here because we feel that the Indian consumers like their chocolates to be more sweeter. Thus we have to adapt to Indian taste preferences," said A Mahendran, director of Godrej Hershey. So, Godrej Hershey is planning to launch a range of Desi Hershey Bars' by end of this year and it has already started scouting for third party manufacturers to make them available at the earliest. But eventually it will have its own manufacturing facility, mostly in Himachal Pradesh. Godrej Hershey says the products will be priced at par with that of rivals Cadbury and Nestle's products.