Mars Snackfood U.S. introduces Fling chocolate bars for women

Mars Snackfood U.S. recently introduced Fling, its first new brand in 20 years. The chocolate bars feature a truffle filling on top of a layer of crisp meringue, covered in shimmery chocolate (the shimmer is an edible mineral). According to a report in Los Angeles Times at just 80 calories per bar and packaged in a hot-pink wrapper, the treats are geared toward women. “Mars did some research and found that no product existed that provided a solution for women who wanted to be indulgent yet also permissive when eating chocolate,” the company said. “Fling Chocolate provided the answer, with a ‘naughty but not that naughty’ treat that satisfied chocolate desires.” Fling launched in Los Angeles and is currently available exclusively in California. Fling bars come in three flavors –- milk chocolate, dark chocolate and hazelnut – and are sold in packs of two bars and in cartons of 10 individually wrapped bars.