Green & Black’s targets Germany for launch

Premium confectioner Green & Black`s said it will launch its chocolate brand in Germany this August. According to just-food, managing director Dominic Lowe said that following a “soft launch” in the country last year, it has since sourced a distributor for its chocolate and plans to kick off again in August. “I think it (Germany) could be a huge opportunity, but it`s notoriously difficult,” Lowe said. “The trade structure is different and they are incredibly price orientated. But they are the most advanced in terms of understanding organic issues and I think they would love the taste and the quality.”

Despite the recession, the UK is currently Green & Black`s most advanced market, with other markets for the organic chocolate including the US, Ireland, Canada, Australia, New Zealand and Scandinavia. However, Lowe is confident the Cadbury-owned brand can break other markets. Green & Black`s was founded by Craig Sams and bought by confectionery giant Cadbury in May 2005. The company`s portfolio includes chocolate bars, ice cream, cooking chocolate, hot chocolate and cereal bars. “Craig Sams wrote to me recently about France and we`ve often wondered about it because the French have an amazing taste for dark chocolate. If you go to a French supermarket, the choice is unbelievable,” Lowe added.