Natra develops the first range of functional chocolate bars

Natra SA, Spanish listed food company specialized in the production and commercialization of cocoa and chocolate products, has developed the first range of functional chocolate bars specially directed to private label brands. With this international launching, the group starts off a new business line with the goal of taking as much profit as possible of the existing synergies with the biotechnological multinational company Natraceutical Group, where Natra owns 50,27% stake.


The aim is to create new products with nutritional added values which may allow international retailer groups to have access to innovative quality products at competitive prices. As a result of this collaboration in research and innovation, Natra develops new cocoa and chocolate products with functional ingredients, active principles and nutritional supplements for the final consumer; it is a range of products which adapts to private label brands and is still to be fully developed.


The strategy of Natra takes into consideration living an answer to these specific needs of the International private label market, which is increasing its branded products offer in almost all categories and ranges as a differentiation strategy towards the final consumer. The private label share is increasing in Europe and the US, due o the strategies of big international retailers which draw their customers’ attention through their private label brands and push the whole industry into this adaptation.


This is the first product launch which is specifically directed towards the final consumer. It is the result of a tight collaboration between Natra and Natraceutical Group. However, both companies have already developed new products within the field of functional cocoa and chocolate ingredients for the food industry and artisans. The Natraceutical goal of working in the prevention of illnesses and the improvement of quality of life, makes this company a perfect ally for Natra -one of the European companies with the widest range of cocoa and chocolate products for the retailer market.


The Chocolactive range of chocolate bars contains more natural ingredients with functional properties than traditional chocolate bars. It consists of five inicial products: Premium Plain Chocolate, with a high content of polyphenols with antioxidant effects; Premium Milk Chocolate, milk chocolate with more polyphenols than a traditional bar; Fibre Chocolate, with more sources of fibre; Energy Chocolate, in which 2 squares have the same amount of caffeine than a cup of coffee; and Low-Lactose, suitable for lactose intolerants.