13/10/2008
First chocolate products to make a connection to healthy teeth are introduced
“Especially manufacturers of kids’ chocolate products are getting closer to cracking the niche of toothfriendly chocolate”, say Kati Leskinen of Toothfriendly International. “Healthy teeth is a benefit that motivates parents; especially mothers are willing to pay a premium price for healthier products”, says Leskinen. www.daskalides.com
Swiss confectioner Halter Bonbons is introducing new hard-boiled candies with chocolate filling, marking an important new milestone for the company. Chocolate lovers are increasingly seeking healthier treats to indulge their sweet tooth, believes Halter. Sugar-free chocolate candies are not only good for the waistline but also safe for the teeth. Launched in Germany in September 2008, the novelty is available in a 38g flip-top box and come in mint-chocolate, coffee-chocolate and caramel-chocolate flavours. www.halter-bonbons.ch