Conference in Cologne: growth opportunities in meal & sports bars

The Healthy & Nutritional Bars Conference in Cologne, 31 January - 1 February 2008, will bring the international bars, health foods, bakery, confectionery and breakfast cereals industries together for the 2nd time. Over the past five years these industries have embraced the bars concept as an excellent carrier for health, nutrition, energy and as meal replacement options. The availability of healthy & nutritional bars in various distribution channels (supermarkets, food service, health & sports clubs) has widened and the market is ready for bars with new benefits and improved taste & texture.

The themes of this conference are: meal Bars and sports bars (breakfast, lunch, in-between and also meal replacement bars). The conference offers an excellent platform for networking in the bars industry and delivers a global vision of this new industry: consumers, markets, retail channels, brand positioning and health & nutritional innovations. Speakers from Halo Foods/Glisten, VSI, Scandinavian Pro Products, ACNielsen, Synovate, Bernell, Enervit, DSM Nutritional Products, Healthy Marketing Team, Mintel, Taura International, Lipid Nutrition, The Solae Company, Volac International, Cargill, Rousselot, Ocean Nutrition and other companies will share their experiences. The programme starts with plenary presentations on consumers. Delegates can then choose for a 1-day Marketing Track on markets, brands and positioning or a 1-day Technical Track on innovation opportunities, ingredient developments and scientific developments.

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