Wrigley signs a deal with NBA

The confectionery company Wm. Wrigley Jr. Co., Chicagi, has signed a deal with the National Basketball Association that gives the company exclusive category rights and makes Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley s Spearmint the "official chewing gums of the NBA." Wrigley and the NBA will work together to develop integrated, NBA-themed marketing platforms for the five chewing gum brands, per the company. Financial terms were not disclosed. Wrigley also has signed a deal with the New Jersey Nets to become presenting sponsor of "Nets Overtime: The Summer Season," which runs from now through the first day of the team s 2007/08 training camp.