Wrigley announces launch plans for „5“ – a new stick gum to stimulate the senses

The Wm. Wrigley Jr. Company will introduce to U.S. consumers this summer, 5, a groundbreaking, new sugar-free stick gum with mouth-freshening, long-lasting flavors combined with invigorating sensations "you can feel as you chew.“
"5 appeals to the senses and is the most exciting development in sugar-free stick gum since the launch of Extra more than 20 years ago," said Bill Perez, Wrigley s President and CEO, while speaking to attendees at Wrigley s Annual Stockholders Meeting Wednesday in Chicago. Available in "Rain" (a tingling spearmint flavor), "Cobalt" (a cooling peppermint flavor) and "Flare" (warming cinnamon flavor), 5 debuts in a 15-stick envelope package, a first for the gum category.