Wilms/Impuls to bring Läkerol to Germany

With the introduction of traditional brand Läkerol – owned by LEAF BV,based in the Netherlands – distributors Importhaus Wilms/Impuls will be bringing a Scandinavian market leader to Germany this autumn. At the ISM Wilms will première four varieties of the well-known sugarfree chew: eucalyptus, citrus, blue fruits and passion fruit. In the eyes of MD Matthias Grün, the contract with Leaf is confirmation thatWilms is on the right track following a change in course two years ago, when the distribution agreement for Fisherman’s Friend ended.


The marketing and distribution experts are now sole distributors of approximately 30 national and international brands. In 2006 sales were very
satisfactory.