New Hershey range Cacao Reserve

According to press reports, Hershey Co. is increasing its dark chocolate business with its new Cacao Reserve line and growing its presence in convenience stores and other unconventional distribution channels including Home Depot stores, in order to halt its slipping stock price and loss of market share to competitors such as Mars Inc. The Cacao Reserve range is available in single-serve and take-home bars, including Premium Milk, Premium Milk with Hazelnuts, Extra Dark and Extra Dark with Nibs varieties, together with truffles and drinking cocoa.