ASA finds salt campaign of Walkers crips misleading

According to just-food.com, the UK’s Advertising Standards Agency (ASA) has upheld two complaints brought by the campaign group Consensus Action on Salt and Health (Cash) against Walkers crisps leaflets. The ASA found that on the leaflet Walkers incorrectly implied that most packs of Walkers crisps contained less than 8% of the recommended daily amount of salt. However, 12 varieties contained more than 8%, the Agency noted. Additionally, the ASA said that the leaflet did not take into account children’s recommended intake levels. In the UK, it is recommended that adults do not consume more than 6g of salt a day.