Kraft Foods looking to expand in global biscuit market
Kraft Foods has confirmed that it is looking for expansion opportunities in the global biscuit market. Market commentators have suggested that Kraft is looking to take direct control of United Biscuits businesses in southern Europe, which manufacture Oreo’s under license. Dutch private equity group NPM Partners is expected to snap up UB’s northern European operations, leaving the UK businesses to Premier Foods. “Kraft does indeed own a 25% stake in United Biscuits, acquired along with the Nabisco business back in 2000,” Julia Westcott said.