Chupa Chups to reinforce presence in the US

Spanish lollipop maker Chupa Chups told the British online agency just-food that it is seeking a strategic alliance with a big company to further ist presence in the US and Latin America,denying rumours that the company was involved in a potential sales process. Formerly,a report in the British newspaper Sunday Times suggested that the company had engaged the services of a financial firm to investigate sale possibilities.This sparked much speculation in the industry that Chupa Chups has moved to quell. “We actually want to reinforce the presence of Chupa Chupa is the US and Latin American market.To do so,we have committed a financial company to analyse the possibility of reaching a strategic alliance with a strong partner in these geographical areas with the target of strengthening the development of the company,” José Antonio Lisbona, president and CEO of Citigate Sanchis, told just-food.