Grupo Bimbo subsidiary launches range of authentic Mexican snacks

Park Lane Confectionery GmbH, a subsidiary of Grupo Bimbo, is to launch a special range of authentic Mexican snacks. Contrary to the numerous “Mexican style” items on the market manufactured by European companies, the new Barcel brand aims to reach consumers in Germany and Europe by offering truly authentic, original Mexican products. To begin with four products will be launched: Takis Classic and Takis Huacamole, Chipolets Chile con Queso and Maizitos Chile y Limon. Eyecatching POS displays will attract plenty of attention.


In 1998 Grupo Bimbo - founded in 1945 and today one of the world s leading bakery and baked goods manufacturers - established their first subsidiary in Europe, acquiring Park Lane GmbH in Boizenburg. Park Lane exports confectionery to numerous European countries, Africa, Asia, Australia, North America and South America. In 2005 the Grupo Bimbo concern achieved total sales of US$ 5.2 bn. 71,000 people are employed in 77 factories and nine distribution companies in Mexico and Latin America. The snack and confectionery division Barcel - Ricolino operates four snack facilities. All four are equipped with state of the art technology and many stages in production are fully-automated. All facilities are ISO 9000 and HACCP certified; 4 Barcel snack factories are also IFS certified.