Haribo and Thomas Gottschalk: joy atworld record

Fruit gum manufacturers Haribo GmbH & Co KG,Bonn, and Thomas Gottschalk have the longest running advertising partnership in the world. The cooperation between Haribo and the popular entertainer was launched in 1991. Guinness World Records Ltd, London, have now officially confirmed that Haribo and Gottschalk hold the record for “the longest time together advertising the same brand”. According to Haribo the main reason behind their choice of Gottschalk as an “ambassador” was his ability to appeal to both young and old.The TV presenter is vastly popular in Germany. Haribo emphasised thatThomas Gottschalk would continue working with them in the future.Thomas Gottschalk was recently also awarded the prestigious SG Golden Watch.