Nestlé approaches hardline discounters

Commenting on Aldi s decision to stock well-known branded goods such as Ferrero and Masterfoods, Nestlé announced they welcomed the step. Speaking at the presentation of the latest quarterly sales figures, spokesman Roddi Child-Villiers said Nestlé was "pleased" by the Aldi move to include more brands in their portfolio. According to a press release the concern is interested in working more closely with the hardline discount sector in an attempt to offset the impact of difficult trading conditions on the European food and beverage market. Sales of Nestlé products at Aldi rival Lidl are encouraging; Lidl report branded goods sales growth of 10% so far this year.