Loredo Ltd: POP displays made of wire and tube

Loredo Ltd, the Dublin-based manufacturer of point of purchase displays, recently secured a valuable order for the production of instore permanent POP display units for Nestle agents in Iceland. The company, specialised in the production of POP displays made of wire and tube, has seen its European exports double over the last two years. Loredo employs 52 people and does everything - production , finishing and prototype development - in house.
"While we manufacture a huge range of products, our raw materials tend to suit snack food, sweets and wider confectionery best," says Bosco O Farrell, sales director of Loredo. "We produce well-designed displays in volume at a very competitive price and word gets about. We differ in approach from many companies in our field in that we must be one of the last producers in the industry to produce prototype units free of charge. While our competitors are generating sexy visuals on their computers, we go directly from client briefing to prototype production and have a physical sample for the cllient to kick about within ten days. We then refine it to the customer specification and produce the job within three weeks."