Considerable rise in German advertising expenditure

During the first three quarters of 2005 gross advertising expenditure in the classic media rose 4.7% to total € 13.326 bn. According to Nielsen Media Research the biggest spenders were retailers, accounting for € 1.302 bn (+5.1%) of the overall sum. The auto industry ranks second (€ 1.174 bn/-1.5%) and magazines/publications third (€ 704.7 m/ +1.3%). Chocolate and sugar confectionery manufacturers invested € 375.4 m (-0.2%) in advertising, placing them seventh. In a top ten ranking of individual concerns Ferrero is seventh, spending € 144 m (-2.0%) on advertising.