Wrigley sells North American brand Trolli to Farley s & Sathers Candy Co.
The Wm Wrigley Jr Company, Chicago, has announced to sell the North American trademark rights for the Trolli gummy candy brand and the associated Creston, Iowa production facility to Farley s & Sathers Candy Co. The factory has approximately 150 employees who will transfer with the business, it said. The companies expect that the transaction will be closed by mid-December.
"Our intent to divest Trolli was announced when we closed on the acquisition of several confectionery brands from Kraft Foods in June. This move is part of the integration of that acquisition and the related realignment of Wrigley s North American supply chain, which are progressing according to plan," said Peter Hempstead, Wrigley senior vice president - worldwide strategy and new business.