Hershey returns to Chicago

In June, the Hershey Co. opened a 3,600 square-foot interactive retail store on N. Michigan Avenue. Hershey’s Chicago combines elements of Hershey’s Times Square which opened in 2002, and Hershey’s Chocolate World attraction, located in Pennsylvania, with a unique atmosphere that embraces Chicago with a special Hershey’s touch.
„“We are thrilled to bring Hershey’s back to the city where Milton Hershey’s chocolate-making dreams originated,” said Don Papson, Hershey’s Vice President of Consumer Interactive. “Hershey’s chocolate has a long and deep-rooted connection to Chicago, and this new venue will give Chicagoans and visitors the chance to immerse themselves in Hershey’s brands like never before.“


Customers will be treated to a unique interactive experience at the store. Visitors can take part in the production of the chocolates. The Hershey’s Magnificent Chocolate Works machine allows visitors to become “Official Hershey’s Factory Workers,” complete with ‘employee’ photo IDs, factory worker hats, and the opportunity to package Hershey’s brand products. Visitors have a chance to show off their creative skills and operate the equipment to create a personalized mix of Hershey’s products.
Products cascade through intertwining chutes and drop into a nostalgic and whimsical candy machine to produce a truly personalized assortment. Hershey’s Chicago also features Cookies and Cocoa-To-Go, a presentation bakery where “Hersheyizers” entertain visitors as they custom decorate a selection of delicious cupcakes, cookies and brownies.