Paula Sneed and John Baxter new Executive Vice Presidents of Kraft Foods

Kraft Foods Inc. announced that Paula Sneed, 57, formerly Senior Vice President, Marketing Resources, will become Executive Vice President, Global Marketing Resources&Initiatives. Sneed and her team will continue to provide worldwide leadership and oversight of Marketing Resources functions including Media, Advertising, Digital Marketing, Kitchens, and Consumer Relations. John Baxter, 45, formerly Senior Vice President, Global Snacks, will become Executive Vice President, Global Category Development. In his new role, Baxter and his team will have responsibility for Kraft s global consumer sectors, along with Kraft s initiative to transform its portfolio in line with consumers increasing focus on health and wellness. Baxter has been with Kraft for 16 years and during this time, has had a wide range of management experiences within Kraft s international and North American businesses, including leadership of the R&D facility in Munich, Germany and responsibility for the Kraft Foods International Research and Development function.
Baxter and Sneed will report to Deromedi and become members of the company s executive team.