Nestlé Germany to stop nutrition brand

According German press reports, Nestlé Germany will stop the distribution of the Nutrel range, which included muesli bars for pregnant women, energy bars and nutritious drinks. The concern has spent millions of euros to promote the products in the past year, but the demand was weak. A Nestlé spokesperson said that the range was "momentarily not on the market but we haven t stopped development of the brand." Nestle has repeatedly stated that nutrition is part of its long-term strategy but to date most of its products with a health focus are in the dairy sector.