Jelly Belly Candy Company introduces Sport Beans

The Jelly Belly Candy Company has set its sights on today s fitness-minded consumers with new Sport Beans - a first-of-its-kind jelly bean formulated to energize the body during exercise.
Sport Beans by Jelly Belly, made in Lemon Lime and Orange flavors, are larger, traditional-sized jelly beans with something extra. Each one-ounce serving contains 25 grams of carbohydrates, 20% of the daily value (DV) for Vitamins C and E, and 120mg of electrolytes to boost energy and prevent dehydration. The new jelly beans are positioned to appeal to competitive athletes, sports enthusiasts, and anyone looking for a fast, refreshing energy source. The new Sport Beans by Jelly Belly will compete in the $3.2 billion energy category of sports drinks, sports gels, and energy bars, which have similar ingredients but do not allow for easy portion control. Sport Beans by Jelly Belly are available in 1-oz. single-serving packages. They are expected to be in stores nationwide this summer.