Hershey Names Michele Buck Corporate Senior Vice President

Hershey Foods Corporation announced that Michele Buck has been named Senior Vice President of the Corporation and President of its recently formed U.S. Snacks Group. In this position, Buck will report to Richard H. Lenny, Chairman, President and Chief Executive Officer.
Buck joins Hershey from Kraft Foods, where she was Senior Vice President and General Manager, Kraft Confections. In that position, Buck had responsibility for the Kraft U.S. confections business including its LifeSavers, Altoids, CremeSavers and Toblerone brands.
Buck will join Hershey in mid-April. Hershey announced the creation of the new U.S. Snacks business group, along with a U.S. Confectionery business group, earlier this year. Both groups are supported by the company s global operations, sales and administrative capabilities. The new business groups will strengthen Hershey s leadership by capitalizing on Hershey s iconic brands, confectionery and nut expertise, and leading-edge business systems.
Hershey is building momentum in adjacent snack segments with the recent introductions of the SnackBarz line, Hershey s Smart Zone balanced nutrition bars, a line of premium cookies, and the acquisition of the Mauna Loa macadamia snack nut company