M&M s characters go to the chocolate dark side

For the first time in the company s 64-year history, M&M s Brand Candies is introducing a dark chocolate version of its famous candy — and just in time for the release of "Star Wars: Episode III, Revenge of the Sith," the sixth and final episode of the Star Wars saga.
One X-wing Fighter spacecraft, two droids, a host of storm troopers and Darth Vader with his M&M s counterpart "M-Vader," gathered in New York s Times Square to unveil the dark chocolate M&M s.


According to Masterfoods USA, the makers of M&M s, dark chocolate is rapidly increasing in popularity with a 31 percent growth rate each year.
"We continue to look for innovative approaches to launch products and know that dark chocolate is in great demand from our consumers," said Martyn Wilks, vice president and general manager of Snackfoods at Masterfoods USA.