Hershey announces changes

Hershey Foods Corporation today (Monday) announced a number of steps “in support of its value-enhancing strategy,” including a name change to “The Hershey Company,” and the formation of two new business groups. “We established our value-enhancing strategy and embarked upon our mission to execute it consistently and predictably in October 2001,” said Richard H. Lenny, chairman, president and CEO. “The steps announced today are designed to further support this value-enhancing strategy as well as to build upon the marketplace strength we ve achieved over the past three years.”