Kraft Realigns Financial Segment Structure for North America

Kraft Foods Inc. announced that it realigned the financial reporting structure for its North American businesses following its agreement to sell its sugar confectionery brands. The new segment reporting structure separates the former U.S. Beverages & Grocery segment into a U.S. Beverages segment and a U.S. Grocery segment to provide more focus on each business.
Additionally, the cereals business has been moved from the former U.S. Beverages & Grocery segment to the new U.S. Snacks & Cereals segment to benefit more fully from synergies among grain-based products like cereals, cookies and crackers. Under the new structure, U.S. Snacks & Cereals, including biscuits, salted snacks and cereals is one of five North American reportable segments.
Kraft will continue to report its international results within the same two geographic segments: Europe, Middle East & Africa; and Latin America & Asia Pacific.
Kraft Foods markets many of the world s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.