28/12/2004
Bravo! Foods: licensing agreement with Masterfoods USA
In September, Bravo! Foods announced it had signed a licensing agreement with Masterfoods USA, a division of confectionery firm Mars, Inc, to produce and market Starburst single-serve, and other fortified milk products under the company s Slammers brand.
Bravo! Foods said it also plans to bring other Masterfoods USA brands to consumers next year, including Slammers Milky Way reduced-fat fortified milk.
"We ve created an exciting new snack by taking delicious Starburst candies and putting them in a bottle," said Roy Warren, Bravo! Foods CEO. "We ve had tremendous success with our great tasting Marvel Slammers Ultimate Milkshakes, Slim Slammers, Pro Slammers and other Slammers products and look forward to the success of this partnership as well."