Lorenz Snack-World take over distribution of Loacker wafers in Austria

With effect from December 1st 2004 Lorenz Bahlsen Snack-World GmbH will be in charge distribution for north Italian wafer specialists A Loacker AG-SPA in Austria.Loacker aim strengthen their market position with the help of their new distribution partner. “We see ways to benefit from synergies in Austria and aim to continue expanding our retail and impulse channel distribution network with the support of our strong, new partner,” says Franz Viehweider, head of sales in central, western and northern Europe at Loacker, explaining the decision – which was said to have been taken above all for the good of the consumer.