The network of the confectionery industry
Become a member of SWEETS GLOBAL NETWORK
The network of the confectionery industry
Become a member of SWEETS GLOBAL NETWORK
24th International Confectionery Congress
The International Confectionery Congress in Berlin is a highlight for the industry. With over 500 participants, this congress offers a platform for high-calibre presentations, intensive discussions and comprehensive networking.
Programme
WEDNESDAY, 20 NOVEMBER 2024
Get together
from 19:00: Get together at Restaurant Lindenbräu at Potsdamer Platz (Sony Centre)
THURSDAY, 21 NOVEMBER 2024
Lectures
9:00 – 17:00
- KEYNOTE: Is this the future or can it go away? How the confectionery industry can make the future tangible Prof Maximilian Lude, innovation and future expert
- State of the Nation – everything as usual or completely different? Where to after 4 years of polycrisis? David Georgi, NielsenIQ
- Under pressure – the confectionery industry in the grip of politics Dr Carsten Bernoth, BDSI
- Turning point – New rules of the game in the cocoa market Felix Christiansen, H.C.C.O
- Quo vadis, USA? – The election analysis Arthur Landwehr, USA expert
- Generation Z – finding and retaining them Prof. Dr Antje-Britta Mörstedt, PFH Göttingen
- Next Gen Kölln Dr Friederike Driftmann, Peter Kölln
- Goals, titles, tradition: How can confectionery score points at the POS? Anna-Lena Hömer, Jana Hester, GFK
- War and crises – Germany in a stress test Wolfgang Bosbach, former MP
SÜSSER STERN award ceremony
from 18:30: Departure of the buses in front of The Ritz-Carlton Hotel for the evening event
19:00: Evening event in the TIPI AM KANZLERAMT with award show SÜSSER STERN 2024 (Große Querallee)
FRIDAY, 22 NOVEMBER 2024
Lectures
9:00 – 14:00
- KEYNOTE: How artificial intelligence is changing the world Sascha Lobo, author, podcaster, digital entrepreneur
- GenAI in retail: The sweet revolution – how ChatGPT & Co. are transforming and revolutionising retail Prof. Dr. Peter Gentsch, Mark Michaelis, Retail.ai
- Stress-free success! How technologies can influence our brains Mark Raben, SAP
- Digitalisation and AI – the sweet poison for companies How to maintain entrepreneurial independence even in times of major digital disruption Rolf Schumann, Schwarz Group
- BEST CASE: How GenAI helps us manage the future while traditional tools fail Prof Erwin Hettich (University of St. Gallen) Johannes Heister (Bavaria Consulting)
- Smart Store 24/7 – a new sales channel for the confectionery industry Prof. Stefan Rüschen, DHBW Heilbronn
- BEST CASE: AI for operations management: more efficient, more sustainable, more competitive Norbert Weichele, OMMM
Impressions
SWEETS GLOBAL NETWORK e. V.
Internationaler Süßwarenhandelsverband
Grillparzerstraße 38
81675 München
Telephone: +49 (0) 89 / 45 76 90 88 - 0
Email: info@sg-network.org