In the past few years, the international confectionery trade association SWEETS GLOBAL NETWORK has gradually expanded its work and established itself as an important international information and communication platform for the confectionery industry. True to the motto ‘Think global, act local’, the association endeavours to take into account the prevailing and growing trends towards a global information and knowledge society without ignoring local concerns. The two are mutually dependent: management and employees in domestic industrial companies must pay attention to international standards in order not to fall behind in the export business. On the other hand, import and distribution companies ensure that products from all over the world are in demand on the shelves of German retailers.