Busy lives demand flexible eating habits – and snacks provide the perfect solution. Snacking has become central to modern food culture, reflecting shifts in consumer behavior, lifestyle, and values. With global snack sales growing by 5% from 2019 to 2024(1), brands are increasingly developing innovative products to satisfy the demand for new and exciting options. Download our report on Next-Gen Snacks and explore top trends in salty snacks, learn about key consumer motivations, and how plant-based colors can be used to boost product appeal. What you will learn: Consumer Motivation: Understand what drives consumer behavior Market Growth: The snack industry is expanding rapidly, with opportunities to capitalize on trends Color’s Impact: Understand the influence of color on product appeal.

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