US-based global manufacturer Mars has acquired healthy keto and paleo meal brand Kevin’s Natural Foods, whose products include healthy sous-vide meals, sides, and sauces. In July 2023, multinational manufacturer Mars announced it has signed an agreement to purchase the health brand Kevin’s Natural Foods, which offers keto and paleo-certified products and dairy, gluten, and soy-free items. “We are thrilled about joining Mars Food & Nutrition, as it opens new opportunities to reach a broader audience and fulfil our mission,” Kevin McCray, co-founder of Kevin’s Natural Foods, told Ingredients Network, on what its hopes are following the acquisition. Through the acquisition, Mars Food & Nutrition aims to help Kevin’s Natural Foods continue to grow, innovate and reach more people with its portfolio of products. “Our hope is to empower people to eat well without sacrificing flavour, and with Mars’ support, we are confident that we can make a more significant impact,” adds McCray. The global name in confectionery and food recognised Kevin’s Natural Foods, a US company based in California, as a high-growth and nutritious meal company, subsequently spurring its purchase. The newly-acquired brand will act as a standalone business within Mars’ Food & Nutrition segment, adding to its core portfolio and recent product innovations. “Together, we aim to provide consumers with convenient and healthy meal choices that cater to their busy lifestyles, ensuring they can savour every moment of their culinary experience,” says McCray.